Ché Magazine's Babysitter Blow Job Ad

Men's Mag Celebrates 10 Years by Acting Like 10-Year-Old Boy

It's laddy day on Très! Earlier we talked about what makes a city a good place for a man to live, and now it's a sad marketing ploy by Belgian men's mag Ché. This month it celebrates 10 years in print by indulging men in what it's pinning as a universal male fantasy: getting a blow job from the babysitter.

In this ad, the babysitter shows up, and the wife doles out instructions like she's there to sit a baby ("He just had a snack, but you can give him a bath"). Really, of course, the sitter's there to blow her husband. "Let us keep dreaming of a better world," calls the tag line at the end.
If that's not enough, men can go to Ché's microsite, and blow into their computer's microphone. This will raise the skirt of a woman's image on the site, which as Animal New York points out, is a lot of work just to see a woman who's wearing underwear. At least the men get what they deserve: a picture, posted on the site, of them blowing into their microphones.

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