Simon here is a contestant in the ibeatyou stare down competition. Here's how it goes: Players challenge each other and go eyeball-to-eyeball to see who can stare into their webcams the longest without blinking. Simon, a fierce competitor, has beaten many — including one Jessica Alba. His strategy? Distract the opposition with his bunny nose bounce, and when the time is right, turn around and kill 'em with his cottontail cuteness. Works every time.