For the first time, the Ad Council has produced a public service announcement for birth control. The council teamed up with the National Campaign to Prevent Teen and Unplanned Pregnancy to make a light-hearted ad that directs women to Bedsider.com, a site that lets you explore tons of birth control options. In the spot, a sunny French tune plays as couples confront awkward situations while getting it on. There's a whipped cream moment gone wrong and a dog who just can't look away, and at the end a voiceover says, "You didn't give up on sex. Don't give up on birth control either." Watch it above, and tell me if you think it's effective. I do!