Another Dirty Ikea Commercial

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Here's another Ikea commercial that never made it to TV because it was deemed too risqué for the American public. I don't find this couple's role-playing offensive, but why is Ikea making naughty commercials in the first place? Sex sells, but cheap furniture does too-- easily. So are all the cheap thrills really necessary?

That's Hot
That's Hot
Twin Peeps
Twin Peeps