It's not cellulite creams that are flying off of shelves in the Ivory Coast — it's posterior-size enhancing treatments. That's right. Bigger bottoms are big business. A new national dance craze, inspired by DJ Mix and DJ Eloh's hit song Bobaraba, a term that means "big bottom" in the local Djoula language, means everyone from footballers to club kids are after treatments that will make their "bobaraba" that much more bodacious.
DJ Mix says the song was inspired by women. "We made it as a tribute to women, because African women are defined by the shape of their bottoms." It sounds empowering, but doctors caution excessive use of untested treatments, some of which are injected. Area gynecologist Dr. Marcel Sissoko says, "this medicine could be dangerous for your health because we don't know the ingredients. It's being used without a medical prescription."
Warnings haven't stopped the frenzy. Says one dancer, "I do the bobaraba because I already have a big bum." Are you hoping the craze hits your area? Are you ready to join in?