This new ad from ONE just hit this morning, and it stars Matt Damon's face uttering a slew of famous voices. Damon opens the spot saying, "thanks to everyday Americans who chose to make a difference, millions of lives have been saved in the world's poorest countries." Then words from Michael Bloomberg, Michelle Obama, Cindy McCain and more are heard. The organization ONE is spending $1.8 million on the campaign aimed at encouraging the next president to address world poverty.
The ONE campaign is a nonpartisan group dedicated to help erase global AIDS and poverty. According to their mission, there's only one side to be on in the fight, and 2.4 million people from all 50 states have joined in. They're:
Working on the ground in communities, colleges and churches across the United States, ONE members both educate and ask America's leaders to increase efforts to fight global AIDS and extreme poverty, from the US budget and presidential elections to specific legislation on debt cancellation, increasing effective international assistance, making trade fair, and fighting corruption. Everyone can join the fight. The goal of ending poverty may seem lofty, but it is within our reach if we take action together as one.
To see how Liberty and I will get the inside scoop on the ONE campaign, read more.
Celebrities have an increasingly visible position in charitable organizations like ONE. Liberty and I will get to sit down with Tom Sheridan, lobbyist for U2's Bono who founded the ONE organization, at the Democratic National Convention next week. Stay tuned for insight on the role of celebs in making the world a better place for everyONE to live.
What do you think? Do stars draw your attention to causes or distract you from the message? Is this Matt Damon ad effective?