We're happy to present this article from our partner site Yahoo!
We're happy to present this article from our partner site Yahoo! Shine:
Christopher Brya and Miguel Almaraz, professional market researchers and authors of the new book 'WTF Are Men Thinking?,' didn't set out to coax 250,000 men into spilling their guts about hooking up, in-laws, dating turn-offs, and other hot-button topics, they were just helping a friend.
"We were with an old friend and colleague," Brya tells Shine, "and she revealed to us that she was going through a divorce." The woman told them what she could really use was hard data on what men are thinking. She had been married for years, and she complained that she, "didn't know what the rules were any more." Brya and Almaraz quizzed some of their research panels and the project snowballed. "Miguel had the idea of asking a range of women if they had specific questions for men and wanted totally unvarnished feedback," says Brya. "Within 48 hours, we had 1,000 responses."
Related: 5 Secrets to a Happy Marriage: Revealed by Divorce
"Women get mixed messages from their girlfriends, or best guy friends," says Almaraz. "They are trying to make sense of that information." Despite the lightning speed connectivity of the digital age, communicating by text and email often leads to more questions, not fewer. "People are dating by text," says Brya. "You handle the logistics through technology, but have less real interaction."
Read on to learn the surprising answers this study produced.