This BMW dealer wanted to avoid looking like every other low-budget ad, so he got a few professional athletes to step in as his spokesmen. But hockey players are trained to work the ice rink, not the camera. Throwing some free fried chicken into the deal would have done a better job of getting people's attention.
this is bad.
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Oh my, I cannot believe this made GiggleSugar! You've got to know the players involved to understand the so bad it's good angle (and it is soooo bad), but they've gotten a lot of free publicity out of it!
Plus, anything that puts four popular players on a local ad is going to get Pittsburgh's attention.
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