By now, we've all seen the vid of a bird taking a surprise crap on a reporter [1] in the middle of a live news broadcast. It was the talk of the net last week, but there's a new development in the story. Was this really the accident it seemed to be, or was it the work of a couple of marketing gurus? The makers of "Frumondah soda" are taking all the cred for this "real fake thing that sells a real product," and they have the full commercial to prove it.