'80s PSA: The California Raisins Promote Reading

Flashback: The California Raisins Promote Reading


Updated 05/05/08 2:00 PM · Posted by · 4 comments

Let me get this straight: Someone thought the best way to get kids excited about reading was to have a handful of rapping raisins promote it? "Nature's candy" is more likely to send kids running for the local restroom, not the library. The PSA folks should have employed a handful of break dancing fingers instead. Not only are they more entertaining, I hear they're really good page turners too.

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