This dude is the four-time World Gurning Champion. What in Sam Hill [0] is the World Gurning Championship, you ask. It's a competition in Egremont, Cumbria that dates back to 1267. Contestants are challenged to make their most grotesque faces while sticking their heads through a horse collar (random) and the audience applause determines a winner. The following photos are the runners-up in the competition. Perhaps I have high standards, but...I believe we've seen worse [0] than this.

Source [1] and Source [2]