This is the most ironic sport of Olympic proportion since curling [0] in the 1924 winter games. Watch four hipsters put their superiority to the test as they duke it out in the most nonchalant way possible for a title they couldn't care less about. They'll race to cash a check from the 'rents, go ironic t-shirt shopping, master a MySpace photo sesh, and other such strenuous activities. It's a brutal battle to the finish, and someone just might almost pretend to do it.