Mareen Dowd wrote a column a few years ago about visiting a lingerie shop in Saudi Arabia. Apparently, it has the most hardcore, exotic lingerie she'd ever seen - like any woman could be a cauldron of sexuality in private.

Yet, outside of it, she was nearly arrested by the morality police because they could see the shape of her body through her burka. She was very afraid of going to jail. It was only her position at the NYT that allowed her to get of of being punished.

I love it. I think that under wear is so important. I can be wearing the most un-sexy outfit, but if I have sexy underwear I feel as the sexiest woman a live.

Love it...

Love it, every women deserves to feel sexy.

Without a doubt this ad was designed by a man, figures.

I'm not sure what it's trying to tell me... you can cover up and still be sexy? Or covering up suppresses that sexuality?

Love it!

love it!

Yeah, spacekatgal, I saw a documentation about how mother's in (I think it was) Syria bought the most outragous, tacky lingerie for their daughter's wedding nights. That was some bad, bad lingerie. But the man there seem to dig it. Needless to say, they were completely covered in everyday life.

Love!

those wealthy Arabic women have better lingerie than most of us. just look at what they buy in Harrods

Well, I certainly wouldn't want my children to come across this whilst surfing the television..though I do admit, my hubby would love to see me in some of that.

I don't know... it almost seems to be playing to the stereotype of "the babe under the burka", but the whole tone of the commercial seems more empowering than degrading. Like, no matter what you look like on the outside, you can totally own your sexuality under your clothes. At first it just seems like a typical ad for fancy-shmancy undies, but it's the last couple of seconds that make it memorable-- and that's the sign of an effective ad.

gasp! Muslim women have sex lives?

I think this ad tackles a pretty popular stereotype, one that a lot of "nonprejudice" people might have and humanizes a group of people in a unique way, because everyone loves sex, right?

I love it because it makes the same point that I always do - I love lingerie and I buy it for me, to feel feminine and pretty. Even if "no one is going to see it," as some of my friends always say because they think that will change my mind.
(so KarateKait, I don't know for sure but I would have to disagree

Then again I'm not muslim, so I don't know if this would be offensive to women who wear burkas. I also agree with some of the concerns posted above. Did anybody read the bbc article that said that in Iran, women are more likely to be raped if they're more covered up, because the men assumed that if she was covered up she must be beautiful and hiding it? If the woman were wearing nice lingerie underneath, could the men argue she was asking for it? Am I getting totally off topic now?

Very creative. I've read in countless books and heard plenty of stories that Muslim women from rich families always wear the most expensive lingerie.

I've seen articles/documentaries that mentioned that the women wear beautiful lingerie and clothing underneath their veils/burkas.

I like the ad - I took from it that you can own your sexiness and sexy lingerie can be just for you - it's not for anyone else to see or doesn't have to be for a man. I have to admit, I love putting on super lacy/girly bras and underwear, instant mood lift and I feel sexier, especially because nobody else is seeing it underneath that boring work suit.