Women are soft and gentle, but they hit things. If your wife hits something in a Volkswagen, it doesn’t hurt you very much. VW parts are easy to replace. . .Most other VW parts are interchangeable too. Inside and out. Which means your wife isn’t limited to fender smashing. She can jab the hood. Graze the door. Or bump off the bumper....So when your wife goes window-shopping in a Volkswagen, don’t worry. You can conveniently replace anything she uses to stop the car. Even the brakes.
Farfetch
Ted Baker
Charles Tyrwhitt
Haha, that's pretty funny. This is probably meant to be tongue in cheek. Even if it isn't, it's still funny.
1it is pretty funny
2It's really quite amazing how us women get lower insurance rates, then! I mean, God, if you hurt your car so many times and hit people's cars and stuff, you'd figure they would have tried to insure us a little more. Kind of like they do with the men. Odd.
Ha.
It's funny, but sometime's it gets old.
3I thought that was all a joke, until i realized that is what it actually says on the bottom of the ad.!
4This is so wrong, but I bet the copywriter got a great bonus for most likely HIS genius.
5I'm pretty sure it's meant to be tongue-in-cheek.
Either way, I agree; it's pretty darn funny!
6Yep, that's nut trample worthy.
7I happen to think its funny
8I bet a woman wrote this.
9I happen to think it's funny, too, as I can relate.
10That is awesomely sexist!
11I'm assuming this advert was under the supervision of Bill Bernbach considering he was behind the masterful turnaround for the VW image with is idiosyncratic, witty campaign. It's humorous for its time, but it's sad people thought that way (and still do for some).
This really makes me excited for season 3 of Mad Men, which, it's rumored, will finally be crossing into the publication of Betty Friedan's The Feminine Mystique. Part of the genius of the show is how they address the issues behind the ads like the one in this post.
12I think it's sad that this was a real ad. I don't find it funny, because people really did think this way, and some apparently still do. Then again, i'm not a big fan of any type of prejudice.
13I agree with #13. And I used to own a VW... Hmm...
14Considering my friend who, while she was driving, talking on her cell, and writing something down managed to side swipe a SEMI, it's not completely off base.
I don't think it's sad...it was a different time that had a different mentality.
15Women drivers, no survivors! If you don't like my driving, stay off the sidewalk!
And for the record, while I've seen many reckless male drivers, I've only seen women TEXT while driving (and use both hands to text, while staring at her phone, in an area swarming with pedestrians).
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