Between Michelle Obama's bare arms and Hillary Clinton's boxy pantsuits, women can't seem to catch a break. Not even during Women's History Month! Because now (or, should I say again?) Sarah Palin's looks are under scrutiny. A new study suggests her attractiveness may have cost her and John McCain votes last November.
Though the study represents a limited group (students from the University of South Florida), it reinforces previous research that concluded pretty women in powerful positions are perceived as less competent. However the finding, which is to be published in the Journal of Experimental Social Psychology, says it was not her attractiveness that did her in, but the effect it had on voters' perception of her. It made them see her as less competent, capable, and intelligent. Seems like splitting finely coiffed hairs though, no?
So what's a gal with 2012 presidential ambitions to do — dress down or study up?









Carrera
Theory
Ultimo
I'm wondering if this study suggests conclusions that aren't supported by reality.
Palin's not the first attractive woman in politics, and even with her good looks she became Alaska's governor. I can think of a healthy number of attractive women in politics: Kansas Gov. Kathleen Sebelius has been winning elections since the '80s; Kay Bailey Hutchison is attractive.
Isn't the rap on good-looking male candidates pretty similar? The better looking they are the more they're thought to be an empty suit?
1when i started working in the computer industry about 10 years ago, it was mostly made up of very nerdy males..10 years later, things havent changed much. i love what i do, but i also love fashion, and i love to dress up for work. so while my coworkers wear jeans and sweats, i wear skirts and dresses. I suspect that as a result, i am taken less seriously. do i know this for a fact? no. but i've been having some eye issues lately, so i wore glasses to work one day, last wk. almost instantly i felt that people's perception of me changed. i guess my point is..when will women be treated as equals, regardless of what they wear? do i have to wear sweats and glasses everyday to be taken seriously? i am not a Palin fan, by any means, but to judge her abilities based on her outfits is beyond ridiculous. I believe her track record speaks for itself.
2"It made them see her as less competent, capable, and intelligent."
Really? Those weren't her words but her looks? Maybe the participants in the study answered that because of how she behaved though the campaing and then said it was because she was pretty. At least I hope so, though it seems like a silly study anyway. As Stephley said, she had won a few elections herself already.
3stephley..i have seen numerous studies that conclude, almost the opposite. that attractive people have, in essence, easier lives..they get jobs easier, they attract mates quicker. it disputes the finds above..
4Citizen- "So what's a gal with 2012 presidential ambitions (TO DO?) — dress down or study up?" Typo?
Sham study. They only compared reactions to Palin vs. reactions to Angelina Jolie... don't buy it.
5runnergeek, I've run into the exact same thing in the science lab where I work. It really sucks!
6i dont think it was her looks, probably more that she was in the pageant scene.
but i wouldnt be surprised if it was partly her looks too. theres plenty of women who hate her because she's smart AND pretty.
7I don't think she lost because of her looks, in as much as she lost because the MSM chose to focus on her looks.
8But Haus, does that mean most women are either smart OR pretty.
9She did not lose because of her looks... she lost because of her intellectual shortcomings. The GOP choose to call it "looks" because they HAVE to find a reason (first it was media bias, not it's she's too "pretty"). Given the answers she provided and the general lack of coherence in them, she would have lost regardless of what she looked like.
10Runner - I've seen those studies about attractive people having easier lives too. My guess is that it does help in some ways, but isn't a reliable protection.
As to your work points: I found in news that women who cursed voraciously and threw mannish tantrums (no weeping, lots of pounding and insults) were taken more seriously than women who didn't.
11"I found in news that women who cursed voraciously and threw mannish tantrums (no weeping, lots of pounding and insults) were taken more seriously than women who didn't."
I would have a hard time taking anybody seriously if they behaved in such an uncontrolled manner. But then I'd also find it difficult to respect a woman who cried in the work place (except for extreme situations, of course). I never really trust studies like this because they're not conducted in a very reliable manner. The social sciences are such B.S., there's way too many variables to call it 'science'.
12Experimental Psych studies are very methodically valid.
13Sarah Palin's ideas are outdated and extreme. She needs to study up.
I don't think it's valid to study students at a single university and then generalize those results to the population as a whole. Furthermore, the study found that "those who found the hockey mom more attractive also judged her less competent, less intelligent and less capable", that's correlation, not causation. One of the researchers said "It was the effect her appearance had on their perception of her competence and humanity," Heflick said. "Those variables made people less likely to vote for her." I'm not sure what questions you could ask that would tell you that for certain, or even for near certain.
14What? I thought she was incompetent because of that Katie Couric interview. At any rate people who thought she was stupid because she was pretty need to reevaluate their opinions because there is no correlation between looks and brains.
15The only thing that did Sarah Palin in whas her inherent stupidity.
16Even if her looks did cost her votes it says nothing negative about her. All it says is that some of us have a problem.
17steph - I don't think you have to be smart OR pretty but there are plenty of people out there who do think that.
18I think what sunk Sarah Palin was that in this world of everyone pushing this BS of being "gifted" or being "unique" or whatever, she was just ordinary. And worse, GASP, she was perfectly happy being ordinary. She didn't see taking care of her family to be her cross to bear, she actually enjoyed it. She didn't make excuses for her looks, she was comfortable in her own skin.
I don't think people know what to do with someone who is genuine anymore. We're all too used to be people trumping themselves up to being something they're not.
19Maybe she came off as genuinely stupid, to some she came off as genuinely smart, but at least she was genuine.
At least she didn't pretend to be a centrist to get elected and then show her true colors once in office....
20Jennifer Grandholm, a beauty contestant (and winner) and PRETTIER than Sarah Palin, and a woman who, when she walks into a room, commands respect and look the part of a state governor. (regardless of your party). The woman dresses the part - professionally, conservatively - acts the part by using intelligent language, and has more in her background than 5 or 6 obscure community colleges - a UCLA grad.
http://www.industryweek.com/media/NewsItems/12855Granholm.jpg
I think Palin's "cutsy" self (winks, gotchas, tall leather boots) are what made people take her less seriously and think she is dumb - not to mention her wonderful interviews!
21Haus, it is hard for me to call her genuine when I see how different she is in one environment to the next. Have you heard her debate when she was running for governor compared her her debate/campaign in 2008? She is like a completely different person - giving people the "classic, homesy, American mom" and leaving out anything that might make her seem to smart, in case the overly traditional base of the party doesn't like seeing a woman acting "manly."
22Ouch...Psych major in the room. Such disdsin for my major....
23Oops...disdain.
24Jessie, don't take it personally. I'm majoring in the social sciences too.
25Ze - You in one comment chastise her for being folksy and then in the next comment say its a contridiction because she was only folksy.
I don't see the inconsistency.
26Her politics haven't wavered. Can't say the same for Obama.
27But you don't judge Obama with the same magic, wavering yardstick you use for Palin.
28i think she did just a fine job of making herself seem less competent, capable, and intelligent with the words that came out of her mouth.
29Haus, I meant that she seemed stupid because she acted too disengenuously folksy, thinking it is what people expect and will buy up, and she came off really stupid instead of winning over all Republicans with her old-fashioned charm.
30I am more likely to believe the exact opposite. I think she got a lot of votes based on her looks. I know many people who thought the idea of voting for a woman was ridiculous, when it was Clinton in the running. But, when this pretty little thing came on the scene, they quickly forgot their sexist statements to support Palin. I can not tell you how many times I heard men state they wanna vote for the "MILF," with no reason to back it up. I think she lost votes based on her stance on the issues, when she could actually form the sentences to make those stances heard.
31Honestly, she needs to study up if she has any national political aspirations. While I admire and appreciate the desire to put your family first and make them a priority, I think when you make the decision to run for a national elected office, the priorities change a bit. Family can still be important, but you have to be perceived as intellectual enough to talk with leaders and dignitaries from countries all over the world (especially countries that have different views on women's rights in general and women in positions of power particularly.)
I was a supporter, but I would have liked to see fewer winks and "gotchas" and more concrete, certain answers to the tough questions being thrown her way in interviews. A killer media blitz, highlighting a smart AND pretty veep candidate would have knocked the wind right out of naysayers' sails.
32Most women don't like her because she doesn't seem very smart. The whole winking and betcha and by golly act got annoying.
33if she had actually said anything intelligent I wouldn't mind her but the fact that Tina Fey used her exact answers in SNL and it was one of the funniest things ever doesn't say anything about her supposed intellectual prowess.
I didn't see Palin as being genuine, She seemed like she was whatever her running mate and his team wanted her to be. I also didn't see her as someone I could relate to, being a working mother and all. She stood for nothing I support. And the perception of her being untillegent was of her own doing when she spoke. It had nothing to do with her looks.
34I think her problem was that she wasn't smart enough to be VP. She couldn't answer basic questions with out blurting out the same canned answer about "Maverick" and "reform". That is why Tina Fey had such an easy time making fun of her, because what she would SAY was just so absurd.
And Haus, I don't think that people have anything against "ordinary" people, but it takes above average intelligence to run our country, don't you think? I think people's standards for who they have as mayor or who they have as President are pretty different.
35Michelann, I hate when I cry at work! It's not super often, but I always feel so unprofessional.
Then again, stephley, I hate when my coworkers use curse words at work, because that seems extremely unprofessional and tacky in a work environment.
As for Governor Palin...I was pretty excited when she was selected, but I thought her first weeks on the campaign were very mismanaged. Obviously her looks were a factor in some way. I mean, how much time did we spend talking about her hair, her clothes, her makeup? But it's never black and white, and I think those who say being good-looking is a bonus and those who say it's a hindrance are both right.
36I was also going to say that I read the linked article posted somewhere else, and it's really an interesting read.
37I don't think this study is valid... For one thing it was taken from only a small sampling of population and for another we have no idea if the interviewees for the study were asked what her other perceived shortcomings were.
Personally I didn't think she was intelligent enough to be VP because of the things she SAID, not what she was wearing or how much $$ she spent on clothes. Listening to her at the VP debate was just sad... She had no real answers. Granted, Joe Biden didn't really shine either, but she reminded me of my 4th grade teacher, not what I envision the second in command (male of female) should sound like. The cutesy stuff she did just solidified to me that she isn't ready for a position like the GOP tried to put her in. Maybe in 20 years when she's had a chance to see how the world outside the US works, but not now. And starting that 'Joe six-pack' line... Ugh.
I don't want our vice president (or president for that matter) to be my friend, I want him/her to be educated, well spoken and carry themselves well. That matters more than looks IMHO.
38why is this study even being done?
39"According to an article by Tom Jacobs on the website of Santa Barbara's Miller-McCune Center, recently completed research at the University of South Florida indicates that, at least among a select group of students there, those who found the hockey mom more attractive also judged her less competent, less intelligent and less capable."
From the original article... I'm glad we're making gross generalizations about society's tendencies based on a few college students.
Runnergeek I am in the same boat as you. I was one of just a couple female computer science majors at my college and no one took me seriously. I constantly got: "You don't LOOK like a programmer." But isn't it just extra satisfying when you kick the sh*t out of your male counterparts?
40"Then again, stephley, I hate when my coworkers use curse words at work, because that seems extremely unprofessional and tacky in a work environment."
My point was in THAT work environment, like with Runner's glasses, a woman was seen as strong if she cursed and ranted like the men. If she didn't, she was seen as a pushover. No one here is advocating have a potty mouth.
41Oh, I'm sorry! I wasn't trying to disagree. I was just saying in general I don't like when people curse at work. Don't mind me, I'm just chattering.
42Don't apologize, I just didn't want to leave the wrong impression.
43Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.