Mr. Spriggs knows not only about BBQ but about advertising as well. I would totally pay attention to commercials if they were all this cool. Hire a local singer, write an awesome song, show pictures of people nonironically enjoying your product, and voila! A commercial worth watching. Almost as good as Head On [1], Stanley Steemers [2], and Mattress Discounters [3]. You're gettin' there, Mr. Spriggs!