The desire to own a piece of history has spawned a $200 million market for Obamabilia, and there are still two months to go until the inauguration. The New York Times explains [1] that independent vendors have cashed in on the sophisticated branding Barack Obama cultivated during the campaign.

So what's for sale? Posters, books, and mugs with the President-elect's face on them, not to mention print media, which Obama has helped prop up thanks to commemorative newspapers and magazines. NYTimes.com/obama [2] has brought in as much as $2 million for the New York Times since Obama's victory, and Time magazine has published an actual book all about Obama's path to the White House. Have you shelled out for a piece of the Barack?

Source [3]