London buses will soon find themselves adorned with signs saying "There's probably no God. Now stop worrying and enjoy your life." The British Humanist Association came up with the idea, with the plan of raising £5,500 ($9,325) and accepting a matching gift from famous atheist Richard Dawkins. But so far, the non-god-fearing group has already raised £20,300 ($34,420).

Dawkins has said of the campaign:

Religion is accustomed to getting a free ride — automatic tax breaks, unearned respect and the right not to be offended, the right to brainwash children. . . . This campaign to put alternative slogans on London buses will make people think — and thinking is anathema to religion.

While some religious people are upset with the campaign, the Methodist Church has welcomed the dialogue. To see why the billboards don't make them nervous, and for some background on religious billboards in the US, read more.

An officer in the Methodist Church said: "This campaign will be a good thing if it gets people to engage with the deepest questions of life. Christianity is for people who aren't afraid to think about life and meaning."

God-themed billboards are nothing new. Throughout the US, signs appearing to come straight from God have sprinkled the highways since 1998. Some say: "Life is short. Eternity isn't. — God;" "One nation under me. — God;" "Big Bang Theory, you've got to be kidding. — God." While the public may be subject to a culture war played out in advertisement, perhaps atheists just want their chance to come out of the shadows, and onto the buses.

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