This new ad from ONE just hit this morning, and it stars Matt Damon's face uttering a slew of famous voices. Damon opens the spot saying, "thanks to everyday Americans who chose to make a difference, millions of lives have been saved in the world's poorest countries." Then words from Michael Bloomberg, Michelle Obama, Cindy McCain and more are heard. The organization ONE is spending $1.8 million on the campaign aimed at encouraging the next president to address world poverty.
The ONE campaign is a nonpartisan group dedicated to help erase global AIDS and poverty. According to their mission, there's only one side to be on in the fight, and 2.4 million people from all 50 states have joined in. They're:
Working on the ground in communities, colleges and churches across the United States, ONE members both educate and ask America's leaders to increase efforts to fight global AIDS and extreme poverty, from the US budget and presidential elections to specific legislation on debt cancellation, increasing effective international assistance, making trade fair, and fighting corruption. Everyone can join the fight. The goal of ending poverty may seem lofty, but it is within our reach if we take action together as one.
To see how Liberty and I will get the inside scoop on the ONE campaign, read more.
Celebrities have an increasingly visible position in charitable organizations like ONE. Liberty and I will get to sit down with Tom Sheridan, lobbyist for U2's Bono who founded the ONE organization, at the Democratic National Convention next week. Stay tuned for insight on the role of celebs in making the world a better place for everyONE to live.
What do you think? Do stars draw your attention to causes or distract you from the message? Is this Matt Damon ad effective?
Barbara Bui
Monsoon
Selected
I love the idea, however we NEED to focus on the issues in our own community. There are unemployed people who are losing their houses in some of our big cities...foreclosure and poverty are skyrocketing in our forgotten neighborhoods, and we want to outsource what little capital we do have left to help another country?
Get it together America.
1I'd much rather help a child survive their childhood than fund someone's really bad mortgage decision.
2It’s adragious and contagious. We need new dimensions to advertising like this. Stimulating intriguing something that gets you talking about the ad and the message gets to tag along for the ride.
3"I'd much rather help a child survive their childhood than fund someone's really bad mortgage decision."
Amen Pop!
4I think that fighting poverty is a big way to fight all sorts of crime. Gangs are fueled in America by poverty. Terrorist are fueled by poverty. It starts with offering money or food for simple tasks (running drugs, running messages, weapons). When people are so deep in poverty that they are starving/homeless/jobless, they are easily manipulated.
5But lady, I see what you are saying about helping out our own communities first and foremost. And I agree. As far as the mortgage crisis though, a lot of people are just sleeping in the beds they made.
6Damn I know one thing GS, I wish I was sleeping in the bed I made this morning. I do not want to be at work today.
7lol, Agreed Hypno. Jude has decided she likes to rise with the sun!
8I can't believe the convention starts Monday. A few months ago some people thought we still wouldn't have a nominee.
9This is a really creepy commercial. Good message, though.
10Whoa, that changing of the voice thing REALLY threw me off. I like Matt, he's hott in a family man sort of way.
11The ironic thing about this is my 6th grade teacher's husband directed this... HA!
12I wasn't talking about funding the mortgage crisis. I was referring to them more so soliciting for donations from people who don't already have the money to pay for their own issues that are propelling them into poverty. I mean, we have impoverished areas in the United States that need funding for schools to help the children. Why don't we donate to them so they can get better school supplies?
13There are a lot of different causes to donate to. Poverty in the US looks nothing like poverty in the rest of the world.
The great thing is, each person gets to choose to donate their money to the causes they want (except for taxes of course).
So if you feel passionately about school kids getting supplies, then great.
But other people feel passionately about helping people have access to clean water for drinking and cooking.
It doesn't have to be one or the other. People support both, and happily, they get to choose which is more important to them.
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