The makers of Shreddies brand shredded wheat crackers hosted a faux market research demonstration to test out a "new" product. They told consumers that their old square-shaped crackers were given a new flavor and a distinctive diamond shape. In truth, they hadn't changed a thing about their old crackers — besides the marketing. Will anyone notice?
Top Brands
Laura Clement
Nike
APC
Shreddies aren't crackers, it's cereal.
1Here's a cute story about the intern who came up with the idea:
http://www.macleans.ca/business/companies/article.jsp?content=20080507_5...
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