Simon here is a contestant in the ibeatyou [1] stare down competition. Here's how it goes: Players challenge each other and go eyeball-to-eyeball to see who can stare into their webcams the longest without blinking. Simon, a fierce competitor, has beaten many — including one Jessica Alba [2]. His strategy? Distract the opposition with his bunny nose bounce, and when the time is right, turn around and kill 'em with his cottontail cuteness. Works every time.