If you thought a sale at H&M could provoke a near riot, imagine that times 100, and you'll get Filene's biannual "running of the brides" bridal gown sale in Boston. The strategy appears to be the same, though. When the doors open, knock people out of the way. Then proceed to put as many items (in this case, heavy-ass bridal dresses) in your arms and/or cart, no matter what the size or style. Have some dude who wished he had a prior commitment guard the items — like hippie boy you see in this vid — and then make deals with other brides as if you had a completely separate economy going on down in that basement. (OK, that last strategy, I admit, I've never heard of before.)
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i chuckled when the girl at the end said, "ohhhh, that was lame."
i wish i were up for this kind of thing, but i have a feeling i'd get pulverized!
1I walk past this place to get to and from work everyday. these girls line up overnight, in matching t shirts with strategies and plans, wrapped around the block just waiting for the store to open.
and when those doors open, honestly, it's the scariest thing i've ever seen.
2I love shopping, but dude. This is my worst nightmare.
3We have a Running of the Brides at Filene's in Atlanta too! I've never been, but I've heard the reports & seen the videos. It's crazy!
4That is frigging nuts! I wonder how many of them come away from that with a dress that they actually like? Because I could see a lot of people getting carried away and paying 500 bucks for something, ANYTHING, to just not come out of there empty handed. I bet loads of these lunatics end up going shopping for their dress all over again.
I'm so glad I'm making mine!
5The Dunkin Donuts I used to go to was right in front of the entrance of (the old) Filene's Basement. I remember about 3 years ago, all these girls were waiting to get in, and blocking my way to my precious coffee. They thought I tried to "skip" them in line. Anyway, I threw some elbows, almost got into no less then 8 fights but I finally got to my coffee. As I was leaving with my coffee (wearing a business suit no less) a local news station wanted to interview me to ask what my strategy was. I had to inform them that I would NEVER shop at this event, and all these girls were desparate...and then I took off...barely avoiding fight number 9.
6LizL, It's good to know that the madness spills out onto the street!
7woah... that sure is a nightmare... i wouldn't mind to be in that kind of *riot*... hahaha... x-D
8my friend did this a few years ago. she went with her bridal party. they got a lot of stuff but most of the nicer stuff was in sample sizes so she ended up leaving empty handed.
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