This past April Fools' Day, anyone and everyone with an Internet connection got Rick Roll'd. Websites roll'd their readers. The Techno Viking [1] roll'd his Rocky Horror Techno Show. Even the muppets [2] got in on the fun. If we're all going to use the vid as a weapon of mass annoyance then we should at least know a thing or two about it — such as the director's two-hour deliberation over whether Rick's sleeves should be rolled up or not. In the end, they got roll'd.