The next time some dumb bunny chirps, "Spring has sprung!" at you, feel free to tell her this: Al Gore is the new Spring. How? He's everywhere, warm verging on hot, and everybody likes him. He's also launching a huge new bi-partisan ad campaign [1] shedding light on global warming.
How huge? $300 million huge. He's using the proceeds from the book and movie An Inconvenient Truth and his Nobel Peace Prize loot to finance the snazzy campaign from the same folks [2] who do the Geico ads.
The spots are part of the plan called WeCanSolveIt.org [3] and feature odd couples, like Al Sharpton and Pat Robertson, coming together to help the planet. If Al Gore and climate change can bring those two together maybe we should have tried this a long time ago.
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The campaign starts tomorrow, but it's already heating up backlash [5] from the blogosphere.
It's also the perfect kick-off for our "Daily Planet" month here at Citizen (thanks Al!) Check back for stories (inconvenient or otherwise) about this pile of rocks we call home.
To take a peek at Al's first ad, .
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Source [7]