Honey Monster is the face of Sugar Puffs, a brand of cereal sold in the UK, and I'm just not buying how this dude is marketable. He's big, burly, and sounds like he has a relentless case of indigestion — yum! As this commercial demonstrates, he can sit down to breakfast and get his crimp [1] on, but he doesn't have the courtesy to clear his throat. Not once. And this somehow sells cereal?