It's hard to stay on-message as a politician if the youth vote you want to appeal to has attention deficit disorder from years of watching viral videos on YouTube and GiggleSugar. What to do? Throw in some attention-grabbing references from viral videos of yore that will make your message "sticky" — as sticky as a couple women in bikinis wrestling while you talk about budget deficits and what you're going to do about them. (Thanks, College Humor [1]!)